Big brands make their own TV program now!

This headline simply demonstrates the business concept of DMF Branch TV (DMF), version 2.0!

A limited number of consumer brand companies (partners) is given the unique opportunity to promote themselves, their brand images and visions as well as their products – individually, exclusively and extensively on TV – Brands' Land

As a partner each participating brand receives its own national (in the future: international) TV channel for the duration of its contract in order to promote its branded content and to visualize its own logo on screen.

In contrary to classical TV commercials (15-30 second spots or sponsoring) each individual partner receives 58 minutes of program time per day. This time can be split into branded content for various TV formats such as daily soaps, talk shows, sitcoms, documentation or motion pictures as well as trailers and advertising spots (10% of the time). Hence partners from different industries (i.e. travel, automotive, finance, FMCG) are given the opportunity to present their companies, to emotionalize customers with their brands, and to inform about their products and services – simultaneously via TV and Internet. The intention here is to broadcast several diverse programs on a multi-channel content solution in order to reach different target groups throughout the day. The brands can be promoted by editorial content - each partner is granted exclusivity for its special industry segment.

DMF broadcasts via Digital-ASTRA-Satellite (DVB-S) 24 hours per day officially granted as a unique TV broadcasting license by the German government. Its technical reach is at approximately 30 mio viewers within the DACH region.

• Cross media promotion synergies occur to partners of DMF: products, websites, PR, and ads can be used to display individual airtime and content broadcasted at DMF.
• Internal revenue streams: individual distribution channels can be triggered via partners‘ TV program (i.e. ecommerce, telemarketing, mail-order).
• External revenue streams: advertising slots and trailers (s.o.) can be sold to own partners and distributors.

• DMF is allowed to broadcast its channel on a European wide base. Precisely the unique broadcasting license enables DMF to roll out its TV coverage to all 47 states being members of the Council of Europe, incl. Russia. Consequently each domestic market can be targeted with individual programs matching its cultural needs and wants.
• Additional ‘European-TV-Windows’ (EURABIA-TV, EURINDIA-TV, EURUSSIA-TV etc.) for particular regions such as United Arab Emirates (UAE), India, Russia or other Asian countries are planned on individual Satellite frequencies. Due to the legacy of DMF‘s broadcasting license several sub licenses can be assigned to foreign companies coming from abroad and estimating business opportunities throughout Europe as an export market. Other countries can capitalize on this programming platform in order to promote its cultures, sociology and products throughout Europe.

DMF is also ahead of time: we develop, produce and market television channels and TV programming for today’s changing TV landscape. In addition to digital satellite broadcasting DMF offers Web-TV, IPTV and Mobile-TV solutions of the future. Depending on maturity and market coverage each new technology will be offered to partners for additional and more interactive promotion opportunities.