Your own TV channel!

DMF Branch TV (DMF) bundles various interests of consumer brand companies (partners) and offers a single platform to promote branded content, products, and services according to own needs and wants to a mass audience.

TV Commercials, usually 15-30 second spots, are the most common way used by the consumer goods industry worldwide to broadcast on TV in order to promote products and brands to its individual target groups. However actual market research study underline that only 15-20% of all consumers watching TV have an active perception of TV spots and only 2% are able to recall them properly¹. Consumers pay less attention to individual spots, they keep flipping TV channels, start a conversation or leave the room. TV spots lack efficiency due to several reasons: consumers’ behaviour watching TV has recently changed due to an overwhelming amount of brands advertised via TV spots (+30%¹) and companies advertising on TV (+16%¹).

The total amount of short TV commercials bundled together has increased by 60%¹. Both quality of information and emotional brand content risk being left behind. Competing in a mass-media environment that is increasingly expensive and cluttered leads to lesser brand awareness and recognition, and finally to lower returns.

To survive this evolution, companies need to reallocate marketing spendings and acquire more innovative media solutions for assessing their investments with greater efficiency.

Experts recommend consumer companies to shift investments from pure product commercials to more targeted branding and image campaigns. Perfect solutions are rare and urgently needed.
However product placements and commercial broadcasting time on TV is restricted by law (‘Rundfunkstaatsvertrag’).
DMF Branch TV GmbH offers such a solution by holding an official broadcasting license issued by the Public Media Institution of the State Berlin Brandenburg (‘Landesmedienanstalt Berlin’).
With this unique broadcasting license DMF and its partners face just little restrictions with regard to branded content of programs: several sublicenses can be assigned to consumer good companies in order to emit own branded content formats in addition to advertising features and editorials Europe-wide on a 24h base. Generally that means targeted Infotainment content in conjunction to various cross media promotion possibilities.

Consumer brand companies turn around and become their own program director with their own TV channel!

What is DMF – how do we position ourselves?

DMF optimizes the benefits of corporate publishing (BMW magazine, ADAC Motorwelt, Lufthansa magazine) via TV channel. However by offering various partners with different content areas an exclusive media platform for their individual industry.

DMF is the brand TV channel with various diverse high quality content programs for ambitious target groups within the age segment of +/- 16 – 70 years, male/female, with better income.

DMF offers trendy information and entertainment programs from several areas such as automotive, living and household, outdoor and travel, beauty and wellness, lifestyle and fashion, eating and drinking etc. Produced by the consumer good industry – quality ensured by DMF. 

DMF – the new TV channel with multi-channel content solutions but no news features.

 

What is DMF not – how do we differentiate from others?

DMF is not showing permanent advertising or endless TV spots strung together. We are not another Teleshopping channel.

DMF offers a new and innovative TV program that increases brand images and emotional values in addition to existing advertising solutions.

 

 

¹ measured within a 3 year period (source: Boston Consulting survey, 2000)